INTERTYPE

The Sixteen
Brand Types

Small businesses do not lack taste. They lack a system.

Intertype turns how a business works, communicates, and makes decisions into a coherent brand direction.

THE AMBASSADOR
OCLD
INTERTYPE
01
THE MAKER
OCLF
INTERTYPE
02
THE STRATEGIST
OALD
INTERTYPE
03
THE CATALYST
OALF
INTERTYPE
04
THE EXPERT
ICLD
INTERTYPE
05
THE ARTISAN
ICLF
INTERTYPE
06
THE PHILOSOPHER
IALD
INTERTYPE
07
THE VISIONARY
IALF
INTERTYPE
08
The Method
No.
Step
Description
01
Assessment
Answers reveal how the business naturally communicates — not aspirationally, but operationally.
02
Axis
Four dimensions shape the result: Energy, Structure, Orientation, and Thinking.
03
Type
One of sixteen Brand Types is generated from the axis combination.
04
Direction
Color, typography, layout, image style, and tone all follow from the type.

Design is
Grammar.

Grammar is not decoration. It is a structure that makes communication clear and credible. Intertype applies that structure to brand identity.

Ready
Find your type in 7 minutes.
Start QuizAll Types →