Intertype

Intertype helps small businesses discover the brand system they naturally fit — before they waste time choosing random colors, fonts, and templates.

Find your type in 7 minutes.

Essence

Makes the case through delivery, not discussion.

Visual direction

Confident structure, clear hierarchy, clean lines. Authoritative without being cold.

Colour

Warm authority — terracotta signals credibility and presence without aggression.

Typography

Clean sans-serif at confident weights. Hierarchy through size and spacing alone.

Visual rules

1.Left-align all body copy.
2.Use primary color for a single accent element per layout — never as decoration.
3.Reserve bold weight exclusively for outcomes and deliverables.

Best for

Consulting, B2B services, professional advisory, policy work.

Your next step

Define your signature deliverable — the one thing you help clients achieve, stated precisely.